Privacy Statement
How we use and protect your information
This privacy statement explains what personal information Which Stairlift collects, why we collect it, who we may share it with and the rights you have over your information.
- Clear information about how your data is used
- When and why your information may be shared with suppliers
- Your UK data protection rights explained
Our privacy promise
Clear, careful and transparent
We only collect information that is reasonably necessary to operate our website, respond to enquiries and provide the stairlift comparison services you request.
Our Privacy Promise
Respecting your privacy is part of earning your trust
At Which Stairlift, we believe your personal information should be treated with the same care and respect that we would expect ourselves. We only collect information that is reasonably necessary to provide our services, respond to your enquiries and help you compare suitable stairlift suppliers.
We do not sell your personal information. We only share your information where it is necessary to provide the services you have requested or where we are required to do so by law.
This privacy statement explains what information we collect, how we use it, when it may be shared and the choices available to you under UK data protection law.
Information We Collect
What information may we collect about you?
The information we collect depends on how you use the Which Stairlift website and which services you request.
Information you provide directly
When you complete an enquiry, quotation, survey or information request form, contact us by email or speak to us by telephone, we may collect information such as:
- Your name.
- Your telephone number and email address.
- Your postcode or general location.
- Details about your staircase and property.
- Information about the type of stairlift or service required.
- Any additional information you choose to provide.
Mobility and health-related information
You may choose to provide information about mobility, accessibility requirements or a health condition where it is relevant to identifying a suitable stairlift.
This may amount to special category personal data under UK data protection law. We will only collect and use it where it is necessary to deal with your request and where an appropriate lawful condition applies.
Information collected when you use the website
Subject to your cookie choices, we may collect technical and usage information, including:
- Your IP address.
- Browser, device and operating-system information.
- Pages visited and links selected.
- Approximate location derived from technical information.
- The date, time and duration of visits.
- How visitors interact with pages and forms.
This information helps us understand how the website is used, identify technical problems and improve the visitor experience.
Information received from other organisations
In limited circumstances, we may receive information from a stairlift supplier or service provider where this is necessary to administer an enquiry, investigate a problem or confirm the outcome of an introduction.
How We Use Your Information
Why we process your personal information
We only use personal information for clear and specific purposes. The way we use it depends on how you interact with Which Stairlift and which services you ask us to provide.
Responding to enquiries
We use the contact details and information you provide to respond to questions, discuss your requirements and provide the information or service you have requested.
Lawful basis: taking steps at your request before entering into an agreement, or our legitimate interests in responding to enquiries and operating our service.
Arranging quotations and supplier contact
If you request stairlift quotations, a survey or another supplier service, we may share the information needed to deal with your request with one or more suitable stairlift suppliers covering your area.
Those suppliers may then contact you directly about your enquiry. We will make this clear at the point where your information is collected.
Lawful basis: your consent and taking steps at your request to provide the comparison or introduction service you have asked for.
Mobility and health information
Where you voluntarily provide information about health, mobility or accessibility requirements, we may use it to help identify suitable stairlift products or suppliers.
We will only process or share this information where it is relevant to your request and you have given explicit consent. You may withdraw that consent at any time, although this will not affect processing that has already taken place lawfully.
Lawful basis: consent. Where the information is special-category health data, our additional condition is your explicit consent.
Providing guides and requested information
If you request a stairlift guide, information pack or another resource, we use the details you provide to deliver that material and deal with any related request.
Lawful basis: taking steps at your request and, where required, your consent.
Operating and improving our website
We may use technical and usage information to maintain website security, identify errors, prevent misuse, understand how the website performs and improve its content and usability.
Non-essential analytics and session-measurement technologies are only used in accordance with your cookie choices.
Lawful basis: our legitimate interests in operating, securing and improving the website, together with consent where required for non-essential cookies or similar technologies.
Administration, records and legal obligations
We may use personal information to maintain appropriate business records, investigate complaints, protect our legal rights, prevent fraud and comply with legal, regulatory or tax obligations.
Lawful basis: compliance with a legal obligation and our legitimate interests in administering and protecting the business.
Your enquiry and supplier introductions
Submitting a general question does not automatically mean that your details will be shared with a supplier. We only make an introduction where you request that service and the intended sharing has been made clear to you.
Sharing Your Information
Who may receive your information?
We treat your personal information carefully and only share it where it is necessary to provide the service you have requested or where we are legally required to do so.
Stairlift suppliers
If you ask us to arrange quotations, a home survey or another stairlift-related service, we may share your enquiry with one or more carefully selected stairlift suppliers covering your area.
We only share the information necessary for those suppliers to understand your requirements and contact you regarding your enquiry.
Trusted service providers
We use trusted third-party providers to help operate our website, email systems, hosting and technical services. These organisations only receive information where it is necessary to provide those services on our behalf.
Analytics providers
We use services including Google Analytics and Microsoft Clarity to help us understand how visitors use our website and identify opportunities to improve the user experience.
These services receive technical and usage information in accordance with your cookie preferences.
Legal requirements
We may disclose personal information where required by law, to protect our legal rights, prevent fraud or comply with a lawful request from a regulatory or public authority.
How supplier introductions work
When you use certain services on this website, including requesting stairlift quotations, arranging a survey or requesting a free stairlift guide, we may share your enquiry with one or more carefully selected stairlift suppliers so they can respond to your request.
If you later purchase a stairlift following one of these introductions, Which Stairlift may receive a commission from the supplier. This commission is paid by the supplier and is not added to the price you pay.
Your Data Protection Rights
Your rights over your personal information
UK data protection law gives you a number of rights over the personal information organisations hold about you. The rights available may depend on the circumstances and the lawful basis being used.
Access your information
You can ask us to confirm whether we hold personal information about you and request a copy of that information.
Correct inaccurate information
You can ask us to correct personal information that is inaccurate or complete information that is incomplete.
Request deletion
You can ask us to delete your personal information in certain circumstances. This right is not absolute, and we may need to retain information where there is a lawful reason to do so.
Restrict how information is used
You may ask us to limit the way we use your personal information in certain circumstances, for example while its accuracy or our reason for processing it is being considered.
Object to processing
You may object where we rely on legitimate interests to process your personal information. We will consider your request and explain whether we have a compelling lawful reason to continue.
Withdraw consent
Where we rely on your consent, including explicit consent for relevant health or mobility information, you may withdraw it at any time. This will not affect processing already carried out lawfully before consent was withdrawn.
Data portability
In certain circumstances, you may ask to receive personal information you provided to us in a structured, commonly used and machine-readable format, or ask us to transfer it to another organisation where technically feasible.
Making a request
To exercise any of these rights, please contact us using the privacy contact details shown below. We may need to ask for information to confirm your identity before dealing with your request.
We will normally respond without undue delay and within one month, although the law allows longer in certain complex circumstances.
Raising a concern
Please contact us first if you have concerns about how we have used your information so that we have an opportunity to investigate and respond.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.
Visit the Information Commissioner’s OfficeFurther Information
Looking after your information
We are committed to handling your personal information responsibly and in accordance with UK data protection law. The information below explains how long we keep personal information, international data transfers and how to contact us if you have any questions about this privacy statement.
How long we keep your information
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, to provide the services you have requested, comply with legal obligations, resolve disputes and maintain appropriate business records.
We regularly review the information we hold and securely delete or anonymise personal information when it is no longer required.
International transfers
Some of the organisations that help us operate our website, analytics and communication services may process information outside the United Kingdom.
Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place so that your personal information continues to receive an appropriate level of protection.
Changes to this privacy statement
We may update this privacy statement from time to time to reflect changes in legislation, technology or the way Which Stairlift operates. The latest version will always be published on this page.
Contact us
If you have any questions about this privacy statement or how we use your personal information, please contact us using the details below.
Email
info@whichstairlift.co.uk
Telephone
0800 881 8405
Last updated: July 2026
We keep this privacy statement under regular review and update it when our services, technology or legal obligations change.